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网络营销英文简历

发布时间:2022-03-01 10:52:47

A. 网络营销专员的英文怎么

Online Marketing Specialist, 呵呵我以前曾经申请过这个职位

B. 网络营销或物流的英文论文资料...

http://zh.wikipedia.org/wiki/%E7%89%A9%E6%B5%81

http://en.wikipedia.org/wiki/Logistics

http://books.google.com.sg/books?hl=en&id=GTPenhwzDSgC&dq=Logistics&printsec=frontcover&source=web&ots=uw1ASWrVzm&sig=DUYPkErY7JfMmE0-tUMgQPo5WTU#PPP1,M1

http://books.google.com.sg/books?hl=en&id=9I8HvNfSsk4C&dq=Logistics&printsec=frontcover&source=web&ots=ZSBPC9KYFZ&sig=r5X83hyCyyjltf4RkdHmvYloryw

http://books.google.com.sg/books?hl=en&id=_sN-Wedb7rQC&dq=Logistics&printsec=frontcover&source=web&ots=tDSkcHfTFu&sig=5MWYKRcXYHkDeOUBbuuOziiE5PY

Logistics
Logistics is the management of the flow of goods, information and other resources, including energy and people, between the point of origin and the point of consumption in order to meet the requirements of consumers (frequently, and originally, military organizations). Logistics involve the integration of information, transportation, inventory, warehousing, material-handling, and packaging.

Origins and definition
The term "logistics" originates from the ancient Greek "λόγος" ("logos"—"ratio, word, calculation, reason, speech, oration").

Logistics is considered to have originated in the military's need to supply themselves with arms, ammunition and rations as they moved from their base to a forward position. In ancient Greek, Roman and Byzantine empires, there were military officers with the title ‘Logistikas’ who were responsible for financial and supply distribution matters.

The Oxford English dictionary defines logistics as: “The branch of military science having to do with procuring, maintaining and transporting material, personnel and facilities.”Another dictionary definition is: "The time related positioning of resources." As such, logistics is commonly seen as a branch of engineering which creates "people systems" rather than "machine systems"....

Logistician
Logistician is the profession in the logistics & transport sectors, including sea, air, land and rail modes. Professional qualifications for the logisticians can carry post-nominal letters. Common examples include FCILT/CMILT/MILT (by The Chartered Institute of Logistics & Transport) (CILT), EJLog/ESLog/EMLog (by European Logistics Association) (ELA), PLog (by Canadian Professional Logistics Institute), CML/CPL (by International Society of Logistics) (SOLE), JrLog/Log/SrLog (by China Federation of Logistics & Purchasing) (CFLP), FHKLA/MHKLA (by Hong Kong Logistics Association) (HKLA), PLS/CTL/DLP (by American Society of Transportation & Logistics) (AST&L). However, some universities and academic institutions do help in procing logisticians, by offering academic degree programmes at both undergraate and postgraate levels, too.

Military logistics
In military logistics, logistics officers manage how and when to move resources to the places they are needed. In military science, maintaining one's supply lines while disrupting those of the enemy is a crucial—some would say the most crucial—element of military strategy, since an armed force without resources and transportation is defenseless.

The defeat of the British in the American War of Independence, and the defeat of Erwin Rommel in World War II, have been largely attributed to logistical failure.[citation needed] The historical leaders Hannibal Barca, Alexander the Great and the Duke of Wellington are considered to have been logistical geniuses.

Another field within logistics is called Medical logistics.

Logistics management
Logistics management is that part of the supply chain which plans, implements and controls the efficient, effective forward and reverse flow and storage of goods, services and related information between the point of origin and the point of consumption in order to meet customers' requirements. A professional working in the field of logistics management is called a logistician.

The Chartered Institute of Logistics & Transport (CILT) was established in the United Kingdom in 1919 and was granted the Royal Charter in 1926. The Chartered Institute is one of professional bodies or institutions for the logistics & transport sectors, that offers such professional qualification or degree in logistics management.

Logistics Management Software
Software is used for logistics automation which helps the supply chain instry in automating the work flow as well as management of the system. There are very few generalized software available in the new market in the said topology. This is because there is no rule to generalize the system as well as work flow even though the practice is more or less the same. Most of the commercial companies do use one or the other custom solution.

But there are various software that are being used within the departments of logistics. Few department in Logistics are namely, Conventional Department, Container department, Warehouse, Marine Engineering, Heavy haulage, Etc.

The softwares that are used in these departments are,

Conventional department : CVT software / CTMS software /

Container Trucking: CTMS software /

Warehouse : WMS /

Business logistics
Logistics as a business concept evolved only in the 1950s. This was mainly e to the increasing complexity of supplying one's business with materials and shipping out procts in an increasingly globalized supply chain, calling for experts in the field who are called Supply Chain Logisticians. This can be defined as having the right item in the right quantity at the right time at the right place for the right price and is the science of process and incorporates all instry sectors. The goal of logistics work is to manage the fruition of project life cycles, supply chains and resultant efficiencies.

In business, logistics may have either internal focus (inbound logistics), or external focus (outbound logistics) covering the flow and storage of materials from point of origin to point of consumption (see supply chain management). The main functions of a qualified logistician include inventory management, purchasing, transportation, warehousing, consultation and the organizing and planning of these activities. Logisticians combine a professional knowledge of each of these functions so that there is a coordination of resources in an organization. There are two fundamentally different forms of logistics. One optimizes a steady flow of material through a network of transport links and storage nodes. The other coordinates a sequence of resources to carry out some project.

Proction logistics
The term is used for describing logistic processes within an instry. The purpose of proction logistics is to ensure that each machine and workstation is being fed with the right proct in the right quantity and quality at the right point in time.

The issue is not the transportation itself, but to streamline and control the flow through the value adding processes and eliminate non-value adding ones. Proction logistics can be applied in existing as well as new plants. Manufacturing in an existing plant is a constantly changing process. Machines are exchanged and new ones added, which gives the opportunity to improve the proction logistics system accordingly. Proction logistics provides the means to achieve customer response and capital efficiency.

Proction logistics is getting more and more important with the decreasing batch sizes. In many instries (e.g. mobile phone) batch size one is the short term aim. This way even a single customer demand can be fulfilled in an efficient way. Track and tracing, which is an essential part of proction logistics - e to proct safety and proct reliability issues - is also gaining importance especially in the automotive and the medical instry.

物流,最早是在二战中,围绕战争物资供应,美国军队建立的“后勤”(Logistics)理论为原型的。当时的“后勤”是指将战时物资生产、采购、运输、配给等活动作为一个整体进行统一布置,以求战略物资补给的费用更低、速度更快、服务更好。后来,将“后勤”体系移植到现代经济生活中,才逐步演变为今天的物流。物流系统也可像互联网般,促进全球化。在贸易上,若要更进一步与世界连系,就得靠良好的物流管理系统。我们手上的商品很多是‘游历’各国后才来到的。原料可能来自马来西亚和泰国,加工可能在新加坡,生产却在中国,最后才入口到美国。产品的“游历””路线就是由物流师计划、组织、指挥、协调、控制和监督,使各项物流活动实现最佳的协调与配合,以降低物流成本,提高物流效率和经济效益。目标就是要快且低开销。

物流是一个控制原材料、制成品、产成品和信息的系统。
物质资料从供给者到需求者的物理运动,是创造时间价值、场所价值和一定的加工价值的活动。
物流是指物质实体从供应者向需求者的物理移动,它由一系列创造时间价值和空间价值的经济活动组成,包括运输、保管、配送、包装、装卸、流通加工及物流信息处理等多项基本活动,是这些活动的统一。

物流师
物流师(Logistician)即是负责物流系统管理的专才。物流师就是一个专家,地位与会计师、律师、医生或工程师同等。

1919年,英国成立了专业的物流组织,并在7年的时间内 (1926年),就取得英皇的认同,成立了英国皇家特许物流与运输专院 (The Chartered Institute of Logistics & Transport) (CILT)。英国皇家特许物流与运输专院院士 (Chartered Member) 就是一个专业物流师。如今,世界上也有其他专业的物流组织,如欧洲专业物流协会 (European Logistics Association) (ELA),香港物流协会 (Hong Kong Logistics Association) (HKLA),中国物流与采购联合会 (China Federation of Logistics & Purchasing) (CFLP),美国国际专业物流协会 (International Society of Logistics) (SOLE) 及 美国运输与物流协会 (American Society of Transportation & Logistics) (AST&L) 所检定及认可的专业物流师。

物流管理
物流管理是指在社会再生产过程中,根据物质资料实体流动的规律,应用管理的基本原理和科学方法,对物流活动进行计划、组织、指挥、协调、控制和监督,使各项物流活动实现最佳的协调与配合,以降低物流成本,提高物流效率和经济效益。如今,物流管理的专业知识被运用在贸易上,连系了整个世界。

参见
第一方物流
第二方物流
第三方物流
第四方物流
第五方物流
供应链
物流管理
后勤学(军事物流学)
物流系统论
现代物流技术
集装单元装卸搬运技术
散料装卸搬运技术
自动仓储系统技术
流通加工技术
物流包装技术
物流信息技术
条码技术
EDI技术
地理信息系统GIS
全球卫星定位系统GPS
智能交通系统ITS
射频识别RFID
可追溯性 (物流)
物流企业

C. 有关于网络营销方面的英文文章300字左右,加中文翻译的!谢谢!!

INTERNET With computer technology and the rapid development of the concept of time and space, the concept of the consumer market and the nature of Dengjie market has undergone profound changes, network marketing came into being. The network also promoted the birth of e-commerce, the rapid development of the network economy. Network marketing companies have therefore become an essential means of market and become the inevitable trend of corporate marketing. Network marketing of traditional marketing model of a certain impact, but also to the SMEs of certain opportunities. This paper analyses the characteristics of the network marketing, analysis of China's SMEs to network marketing of the favorable factors, the status quo, the existing problems on the network marketing to bring the competitive advantages of small and medium enterprises, SMEs in China by the network marketing strategy, from a strategic Analysis of the height of China's SMEs combat the specific network marketing strategy.
随着计算机技术和INTERNET的迅速发展,时间和空间的概念、消费者的概念、市场的性质和市场行为等皆发生了深刻变化,网络营销应运而生。网络的诞生也推动了电子商务、网络经济的飞速发展。网络营销也因此成为企业角逐市场的必备手段,成为企业营销的必然趋势。网络营销对传统营销模式造成了一定的冲击,同时也给中小企业带来的一定的机遇。本文分析了网络营销的特点,分析了我国中小企业开展网络营销的有利因素、现状、存在的问题,论述了网络营销给中小企业带来的竞争优势,提出了我国中小企业网络营销战略,从战略的高度分析了我国中小企业网络营销实战的具体策略。

D. 我急需一篇网络营销的论文英文的,谢谢大家帮忙

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http://akpublic.research.att.com/info/vlad
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http://www.first.gmd.de/new/template_ida.htm
http://www.kernel-machines.org/nips97/workshop.html
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http://lara.enm.bris.ac.uk/cig/cig.htm
http://www-2.cs.cmu.e/Groups/NIPS/

http://www.digimine.com/usama/datamine/
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http://www.clopinet.com/isabelle/Projects/SVM/applist.html
http://kiew.cs.uni-dortmund.de:8001/mlnet/instances/81d91eaae1752fe0be
http://www.research.microsoft.com/~jplatt/svm.html
http://www.dcs.rhbnc.ac.uk/research/compint/areas/comp_learn/sv/index.shtml
http://www.ai.mit.e/projects/cbcl/res-area/theory/index-theory-learning.html
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活动课教学 书法篆刻论文 创新教育研究 心理健康教育
西部教育论文 信息技术论文
3、教育论文

http://dhzyzz.porcelain-china.com/teach.asp
4、中国园丁网论文大观
http://www.teacher.net.cn/papers
5、北大附小学校教师的文章:
http://www.bdfx.net.cn/5jslw.htm
三、 专业类
1、优秀论文杂志
http://www.interpapers.com/kj/
以科技类为主。
2、论文资料网
http://www.51paper.net/
以财经经济管理类为主。
3、法律图书馆
http://www.law-lib.com/
文如其名。
4、法学论文资料库
http://www.law-lib.com/lw/
文如其名。
5、中国总经理网论文集
http://www.cnceo.com/school/lwj.asp
6、mba职业经理人论坛
http://mba.001.com.cn/mbamba.htm
7、中国农业在线-农业论文
http://www.agrionline.net.cn/keji/lunwenzy/
8、体育论文
http://www.zxty.net/proct4.htm
9、财经学位论文下载中心
http://www.forumcn.com/sblw/
10、公开发表论文_深圳证券交易所
http://www.sse.org.cn/sse/yjkw/gkfblw.asp
11、中国路桥资讯网论文资料中心
http://www.lqzx.com/lunwen.htm
12、论文商务中心
http://doc.cei.gov.cn/
13、法律帝国:
http://www.fl365.com/gb/lawthinker/bbs/default.asp
四、 论文写作教学类
1、学术论文
http://www.hrexam.com/advanced1.htm
其实是学术论文的写作网站。
五、 博硕士论文
1、论文统计
http://www.sci.com.cn/
实际上就是万方的论文统计。
2、台湾博硕士论文咨讯网
http://datas.ncl.e.tw/theabs/00/
3、北京大学学位论文样本收藏
http://www.lib.pku.e.cn/xwlw.html
4、学位论文 (清华大学)
http://www.lib.tsinghua.e.cn/new/thesis.html

中国科技论文在线http://www.paper.e.cn/
论文中国 :http://www.chinawrite.com/
新浪论文网分类:http://dir.sina.com.cn/search_dir/jy/lw/
中国论文联盟:http://www.lwlm.com/
大学生论文库http://www.syiae.com/lunwen
论文资料网:http://www.51paper.net/
论文下载中心:http://www.studa.net/paper/
毕业论文网:http://www.bylw.com/
学位论文:http://www.lib.tsinghua.e.cn/NEW/thesis.html
无忧论文网:http://www.51lunwen.com/
北京语言文化大学论文库:http://lib.blcu.e.cn/dt1000/bys/bys.htm

E. 电子商务(E-commerce)和网络营销(E-Marketing)的定义用英文怎么讲

先给你中文的·
电子商务通常是指是在全球各地广泛的商业贸易活动中,在因特网开放的网络环境下,基于浏览器/服务器应用方式,买卖双方不谋面地进行各种商贸活动,实现消费者的网上购物、商户之间的网上交易和在线电子支付以及各种商务活动、交易活动、金融活动和相关的综合服务活动的一种新型的商业运营模式。
英文的:E-commerce is usually refers to in the world is widely in commercial and trading activities, on the Internet, open network environment, based on the browser/server application modes, both parties, not all business activities to truth, to realize the online shopping, consumer entered into between online trading and on-line electronic payment and various business activities, trading activities, financial activities and related comprehensive service activities, a new type of business operation mode.
网络营销:网络营销(On-line Marketing或E-Marketing)就是以国际互联网络为基础,利用数字化的信息和网络媒体的交互性来辅助营销目标实现的一种新型的市场营销方式。简单的说,网络营销就是以互联网为主要手段进行的,为达到一定营销目的的营销活动。
The network Marketing (Marketing or E line On - with international Marketing) is - based On Internet, using digital information and network media interactive to assist Marketing objectives of a new Marketing mode. Say simply, network marketing is with the Internet as the main means to achieve certain of the marketing target marketing campaign.

F. 有没有人可以帮我把工作经历翻译成英文简历·在不影响主体内容的情况下,

Work experience
2013/09 -- 2013/12
2013/09 - 2013/12
广州易拓电器科技有限公司 | 市场部 | 市场部总监
Guangzhou Excelstor electric appliance Limited company of science and technology | marketing | Marketing Director
行业类别:零售/批发| 企业性质:民营| 规模:20-99人| 职位月薪:6001-8000元/月
Instry: Retail / wholesale | ownership: private | size: 20-99 | salary: 6001-8000 yuan / month
工作描述:
Job description:
1.对消费者购买心理行为的调查:采取问卷式调查,在预先选定人流量密集的地方,对目标客户群体进行一个问卷的调查。
Investigation of 1 on consumer purchase behavior: questionnaire investigation to take, in the pre selected flow intensive place, a questionnaire survey on the target customer groups.
2.建立和完善营销信息收集、处理、交流及保密。
And confidential 2 to establish and improve the marketing information collection, processing, exchange.
3.对竞争品牌广告策略、竞争手段的分析。
Analysis of 3 on brand advertising strategy, competition means.
4.制定广告策略:广告的投放以小区公布栏,遮阳伞,餐纸,购物袋为主要广告投放。
4 the development of advertising: advertising community bulletin, sunshade, napkins, shopping bags as the main advertising.
5.对竞争品牌产品的性能、价格、促销手段等的收集、整理和分析。
Collation and analysis of 5 competitive brand proct performance, price, promotion, the collection.
6.对竞争品牌广告策略、竞争手段的分析:
Analysis of 6 on brand advertising strategy, competition means:
7.制定及实施市场广告推广活动:调查小区的人均收人,人流密集度,跟物业联系,定制活动方案,突发事件处理方案,预销售方案,
7 the formulation and implementation of marketing campaigns: survey area per capita income, crowded degree, with the property relations, custom activity plan, emergency treatment, pre sales solution,
人员的安排调配,销售活动结束后的总结,以及遇到的问题,作为公司的备案。
Arrangements for the deployment of personnel, sales activities after the end of the summary, as well as the problems encountered, as the company's record.
汇报对象:总经理| 下属人数:2| 直接下属:普通员工| 年收入:8万元/年
Report to: General Manager | subordinate number: 2| direct subordinate: ordinary staff | annual income: 80000 yuan / year
业绩描述:暂无业绩
Performance description: no performance
2012/11 -- 2013/02
2012/11 - 2013/02
广州世旭文化传播有限公司 | 销售部 | 销售总监
Guangzhou sunrise Culture Communication Co., Ltd. | sales | sales director
行业类别:零售/批发|企业性质:民营| 规模:20-99人| 职位月薪:6001-8000元/月
Instry: Retail / wholesale | ownership: private | size: 20-99 | salary: 6001-8000 yuan / month
工作描述:
Job description:
1.参与制订公司营销战略。根据营销战略制订公司营销组合策略和营销计划,经批准后组织实施。
1 to participate in the formulation of marketing strategy. According to the formulation of marketing strategy and marketing combination strategy and marketing plan, organize the implementation after approval.
2.负责重大公关、促销活动的总体、现场指挥。
2 responsible for major public relations, promotions, commanding general.
3.定期对市场营销环境、目标、计划、业务活动进行核查分析,及时调整营销策略和计划,制订预防和纠正措施,确保完成营销目标和营销计划。
3 regularly on the marketing environment, objectives, plans, operational activities for verification analysis, timely adjustment of marketing strategies and plans, formulate corrective and preventive measures, to ensure the completion of target marketing and marketing plan.
4.主持制订、修订营销系统主管的工作程序和规章制度,经批准后施行。
4 presided over the formulation, revision in charge of marketing system work proceres and regulations, implemented after approval.
5.协助总经理建立调整公司营销组织,细分市场建立、拓展、调整市场营销网络。
5 to assist the general manager in establishing the adjustment of marketing organization, market segmentation, expand the establishment, adjustment of network marketing.
6.定期和不定期拜访重点客户,及时了解和处理问题
6 regular and non regular visits to key customers, to understand and deal with problems
汇报对象:总经理| 下属人数:1| 直接下属:部门主管| 年收入:8万元/年
Report to: General Manager | subordinate number: 1| direct subordinates: the Department in charge of | annual income: 80000 yuan / year
业绩描述: 本人管理的是公司旗下新开发的代理宠物粮食,搭建销售团队,制定销售方案,主持制订、修订营销工作程序和规章制度。并在入职一个月成功打开广州市场。完成战略的第一步。后续每个月销售额以10%增长。
Performance description: I management is the company's newly developed agent pet food, set up the sales team, sales plan, presided over the formulation, revision of the marketing work proceres and regulations. And in one month successfully open the market in Guangzhou. The first step to achieve the strategic. Following each month sales growth to 10%.
离职转岗原因:公司人员调配,由其他人员接收成果。
Turnover transfer reasons: company personnel, other personnel to receive results from.
2012/06 -- 2012/11
2012/06 - 2012/11
广州市衣联网络科技有限公司 | 销售部 | 销售主管
Guangzhou 100 Technology Co., | sales | Sales Supervisor
行业类别:互联网/电子商务|企业性质:合资| 规模:1000-9999人| 职位月薪:2001-4000元/月
Instry categories: Internet / e-commerce | enterprise nature: joint venture | size: 1000-9999 | salary: 2001-4000 yuan / month
工作描述:
Job description:
1、接听和处理各种网络业务,开拓新的网络营销途径及形式
1, receive and process all kinds of network service, develop the network marketing way and form new
2、分析搜索引擎数据,及时调整搜索引擎费用投放策略
2, analysis of search engine data, timely adjustment of the search engine cost strategy
3、制定部门营销任务,并量化,细化
3, formulate marketing tasks, and to quantify, refine
4、调配部门人员,配合咨询,配合营销人员完成各项工作
4, the deployment of personnel, with the consulting, marketing personnel to complete each work with
5、与合作网站负责人保持密切联系,争取最大的网络广告资源
5, and cooperation website owners to maintain close contact, to maximize the network advertising resources
6、认真收阅部门人员的报表,汇总各种数据,分析总结更有效的网络营销方式
6, carefully reading the staff report, collect data, analyze and summarize the more effective network marketing methods
7、检查部门人员工作,找出不足,及时纠正
7, check the Department staff, find out, correct
8、每月召开部门例会,进行当月数据分析及下月工作安排
8, monthly departmental meetings, for the data analysis and the next work arrangements
9、安排部门内部培训,提高人员工作能力
9, arrange internal training, improve staff's work ability
10、密切关注其他机构网络推广模式,并把好的方法加以借鉴和应用
10, pay close attention to other institutions network promotion mode, method and good to use for reference and Application
汇报对象:总监| 下属人数:10| 直接下属:普通员工| 年收入:10万元/年
Report to: Director | subordinate number: 10| direct subordinate: ordinary staff | annual income: 100000 yuan / year
业绩描述: 在职期间,领导10人的销售团队,创造了团队人均开单最高,在2012年8月达到全公司的团队冠军,总业绩达到整个公司销售团队的30%。
Description: ring the performance, led 10 people sales team, to create the highest per capita billing team, to achieve the whole company team champion in 2012 August, the overall performance of the sales team to achieve the entire firm 30%.
离职转岗原因:寻求更好的发展
Turnover transfer reasons: to seek better development

希望能够帮到您!

G. 求关于网络营销的英文原文

internet marketing:即互联网营销,是指在国际互联网上开展的营销活动。
network marketing:即网上营销,是指在网络上开展的营销活动,此处的网络不仅指国际互联网,尚包含电话网络,增值网络等。
on-line marketing:即线上营销或在线营销,指借助联机网络开展的网上营销。
e-Marketing:即电子化营销或电子营销,指通过国际互联网,内部网和外部网开展的营销活动。
cyber marketing:及虚拟营销或计算机数字营销,指借助联机网络,计算机通信和数字交互式媒体的营销方式。

关于网络营销的文章和资讯,可参见这个网站:http://www.tomx.com

H. 网络营销的英文怎么说

网络营销network marketing
双语例句

长期以来,我公司一直致力于市场的开发和网络营销的建设。
Long-term since, our company has been committed to the development of the market and the marketing network construction.

I. 网络营销的英文缩写

网络营销On-line Marketing或E-Marketing
缩写OLM或EM

J. 网络营销的英文单词

网络营销
[词典] network marketing;
[例句]在网络营销和广告和网上销售,吸引新的顾客。
Web marketing and advertising and online sales attract new customers.
网络营销常用英文专业名词有:
SEM :Search Engine Marketing的英文缩写,其中文意思就是搜索引擎营销
SEO:是英文Search Engine Optimization的缩写,中文意思是搜索引擎优化。
PPC(Pay-per-Click):是根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式。
PPL(Pay-per-Lead):根据每次通过网络广告产生的引导付费的定价模式。例如,广告客户为访问者点击广告完成了在线表单而向广告服务商付费。
CPO:Cost per Order 简称CPO,也称为Cost-per-Transaction,即根据每个订单/每次交易来收费的方式。
CPTM: (Cost per Targeted Thousand Impressions) 经过定位的用户(如根据人口统计信息定位)的千次印象费用。CPTM与CPM的区别在于,CPM是所有用户的印象数,而CPTM只是经过定位的用户的印象数。
CPM:Cost per Thousand Impressions又称CPM(千印象费用) 网上广告产生每1000个广告印象数的费用,即按广告投放次数而非投放时间长度收费。目前绝大部分网络广告采用此标准计费。按访问人次收费已经成为网络广告的惯例。目前国际上每个CPM收费从$20到$80不等。
CPA:Cost per Action计价方式是指按广告投放实际效果,即按回应的有效问卷或定单来计费,而不限广告投放量。CPA广告是网络中最常见的一种广告形式,当用户点击某个网站上的cpc广告后,这个站的站长就会获得相应的收入。
Ad click:广告点击。是用户对广告的反应形式之一,通过对广告的点击引起当前浏览内容重新定向到另一个网站或者同一个网站其他网页。
Ad display/Ad delivered:广告显示/广告传递。一个广告在用户电脑屏幕上完全显示称为一次广告显示 /广告传递。
Ad download :广告下载。服务器完整地将一个广告下载到用户的浏览器称为广告下载。如果用户的请求并没有被完全执行,广告下载不完整或者没有被下载,就行不成广告浏览。广告下载与广告显示意义相近。
Ad impression:广告印象。广告印象包括两个方面:服务器端和用户端。网络广告可以来自服务器为用户浏览器提供的广告显示,也可以是来自用户浏览器的请求。对广告印象有不同的测量方式。粗略的说,广告印象和页面显示、广告下载比较接近。
Ad impression ratio:广告印象率。点击数与广告印象数的比例,同点击率。
Ad Views :(广告浏览)网上广告被用户下载的的次数,一般以一段时间来衡量.(如:次/天)
Banner:(横幅广告) 一个表现广告主内容的图片,放置在广告商的页面上,往往做成动画形式。一般不超过12K。有时也称为标志广告、标准标志广告、旗帜广告、横幅广告、全幅广告、条幅广告等多种名称,是互联网上常见的网络广告形式之一。通常是一个显示于网页上的图片,常用格式包括.gif、jpg、swf等。BANNER广告有多种规格,其中最常用的是486×60像素的标准标志广告,由于这种规格曾处于支配地位,在早期有关网络广告的文章中,如没有特别指名,通常都是指标准标志广告。
BUTTON:按钮式广告。 通常比BANNER广告小一些,常用的按钮广告尺寸有四种:125×125(方形按钮),120×90,120×60,88×31。

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